diff --git a/src/cli/models-cli.ts b/src/cli/models-cli.ts
index fe0a94d562d..89601119b78 100644
--- a/src/cli/models-cli.ts
+++ b/src/cli/models-cli.ts
@@ -3,6 +3,7 @@ import { defaultRuntime } from "../runtime.js";
 import { formatDocsLink } from "../terminal/links.js";
 import { theme } from "../terminal/theme.js";
 import { resolveOptionFromCommand, runCommandWithRuntime } from "./cli-utils.js";
+import { formatCliCommand } from "./command-format.js";
 
 function runModelsCommand(action: () => Promise<void>) {
   return runCommandWithRuntime(defaultRuntime, action);
@@ -14,7 +15,7 @@ function rejectAgentScopedModelWrite(command: Command, commandName: "set" | "set
     return;
   }
   throw new Error(
-    `\`openclaw models ${commandName}\` does not support \`--agent\`; it only updates global model defaults. Remove \`--agent\` or use agent config to set a per-agent model override.`,
+    `openclaw models ${commandName} does not support --agent; it only updates global model defaults. Remove --agent, or run ${formatCliCommand("openclaw agents list")} and set the per-agent model in agent config.`,
   );
 }
 
diff --git a/src/cli/plugins-install-command.ts b/src/cli/plugins-install-command.ts
index f589a45e091..faa4f6afd1e 100644
--- a/src/cli/plugins-install-command.ts
+++ b/src/cli/plugins-install-command.ts
@@ -33,6 +33,7 @@ import { validateJsonSchemaValue } from "../plugins/schema-validator.js";
 import { defaultRuntime, type RuntimeEnv } from "../runtime.js";
 import { theme } from "../terminal/theme.js";
 import { shortenHomePath } from "../utils.js";
+import { formatCliCommand } from "./command-format.js";
 import { looksLikeLocalInstallSpec } from "./install-spec.js";
 import { resolvePinnedNpmInstallRecordForCli } from "./npm-resolution.js";
 import {
@@ -587,30 +588,42 @@ export async function runPluginInstallCommand(params: {
   };
   if (opts.marketplace) {
     if (opts.link) {
-      runtime.error("`--link` is not supported with `--marketplace`.");
+      runtime.error(
+        `--link is not supported with --marketplace. Remove --link, or install a local path with ${formatCliCommand("openclaw plugins install --link <path>")}.`,
+      );
       return runtime.exit(1);
     }
     if (opts.pin) {
-      runtime.error("`--pin` is not supported with `--marketplace`.");
+      runtime.error(
+        `--pin is not supported with --marketplace. Use ${formatCliCommand("openclaw plugins install <plugin> --marketplace <name>")} without --pin.`,
+      );
       return runtime.exit(1);
     }
   }
   const gitPrefix = raw.trim().toLowerCase().startsWith("git:");
   const gitSpec = parseGitPluginSpec(raw);
   if (gitPrefix && !gitSpec) {
-    runtime.error(`unsupported git: plugin spec: ${raw}`);
+    runtime.error(
+      `Unsupported git plugin spec: ${raw}. Use ${formatCliCommand("openclaw plugins install git:<repo>@<ref>")}.`,
+    );
     return runtime.exit(1);
   }
   if (gitSpec && opts.link) {
-    runtime.error("`--link` is not supported with `git:` installs.");
+    runtime.error(
+      `--link is not supported with git: installs. Use ${formatCliCommand("openclaw plugins install git:<repo>@<ref>")} for Git installs or ${formatCliCommand("openclaw plugins install --link <path>")} for local paths.`,
+    );
     return runtime.exit(1);
   }
   if (gitSpec && opts.pin) {
-    runtime.error("`--pin` is not supported with `git:` installs; use `git:<repo>@<ref>`.");
+    runtime.error(
+      `--pin is not supported with git: installs. Pin the ref in the spec instead, for example ${formatCliCommand("openclaw plugins install git:<repo>@<ref>")}.`,
+    );
     return runtime.exit(1);
   }
   if (opts.link && opts.force) {
-    runtime.error("`--force` is not supported with `--link`.");
+    runtime.error(
+      `--force is not supported with --link. Linked plugins point at the source path directly; remove --force and re-run ${formatCliCommand("openclaw plugins install --link <path>")}.`,
+    );
     return runtime.exit(1);
   }
   const requestResolution = resolvePluginInstallRequestContext({
@@ -766,14 +779,18 @@ export async function runPluginInstallCommand(params: {
   }
 
   if (opts.link) {
-    runtime.error("`--link` requires a local path.");
+    runtime.error(
+      `--link requires a local path. Run ${formatCliCommand("openclaw plugins install --link <path>")}.`,
+    );
     return runtime.exit(1);
   }
 
   const npmPrefixSpec = parseNpmPrefixSpec(raw);
   if (npmPrefixSpec !== null) {
     if (!npmPrefixSpec) {
-      runtime.error("unsupported npm: spec: missing package");
+      runtime.error(
+        `Unsupported npm plugin spec: missing package. Use ${formatCliCommand("openclaw plugins install npm:<package>")}.`,
+      );
       return runtime.exit(1);
     }
     const officialNpmTrust = resolveOfficialExternalNpmPackageTrust({
@@ -808,7 +825,9 @@ export async function runPluginInstallCommand(params: {
   const npmPackPath = parseNpmPackPrefixPath(raw);
   if (npmPackPath !== null) {
     if (!npmPackPath) {
-      runtime.error("unsupported npm-pack: spec: missing pack archive path");
+      runtime.error(
+        `Unsupported npm-pack plugin spec: missing archive path. Use ${formatCliCommand("openclaw plugins install npm-pack:<path-to.tgz>")}.`,
+      );
       return runtime.exit(1);
     }
     const npmPackResult = await tryInstallPluginFromNpmPackArchive({
@@ -852,7 +871,9 @@ export async function runPluginInstallCommand(params: {
       ".zip",
     ])
   ) {
-    runtime.error(`Path not found: ${resolved}`);
+    runtime.error(
+      `Plugin path not found: ${resolved}. Check the path, or install from npm with ${formatCliCommand("openclaw plugins install npm:<package>")}.`,
+    );
     return runtime.exit(1);
   }
 
diff --git a/src/cli/plugins-list-command.ts b/src/cli/plugins-list-command.ts
index 778a4dce82d..7e7c51467e6 100644
--- a/src/cli/plugins-list-command.ts
+++ b/src/cli/plugins-list-command.ts
@@ -3,6 +3,7 @@ import { formatPluginSourceForTable, resolvePluginSourceRoots } from "../plugins
 import { defaultRuntime, writeRuntimeJson, type RuntimeEnv } from "../runtime.js";
 import { getTerminalTableWidth, renderTable } from "../terminal/table.js";
 import { theme } from "../terminal/theme.js";
+import { formatCliCommand } from "./command-format.js";
 import { quietPluginJsonLogger } from "./plugins-command-helpers.js";
 import { formatPluginLine } from "./plugins-list-format.js";
 
@@ -39,7 +40,11 @@ export async function runPluginsListCommand(
   }
 
   if (list.length === 0) {
-    runtime.log(theme.muted("No plugins found."));
+    runtime.log(
+      theme.muted(
+        `No plugins found. Run ${formatCliCommand("openclaw plugins install <plugin>")} to add one, or ${formatCliCommand("openclaw plugins list --json")} to inspect raw discovery state.`,
+      ),
+    );
     return;
   }
 
diff --git a/src/cli/secrets-cli.ts b/src/cli/secrets-cli.ts
index a6c1e0d4d45..7b6616aa2f1 100644
--- a/src/cli/secrets-cli.ts
+++ b/src/cli/secrets-cli.ts
@@ -2,6 +2,7 @@ import fs from "node:fs";
 import { confirm } from "@clack/prompts";
 import type { Command } from "commander";
 import { danger } from "../globals.js";
+import { formatErrorMessage } from "../infra/errors.js";
 import { defaultRuntime } from "../runtime.js";
 import { runSecretsApply } from "../secrets/apply.js";
 import { resolveSecretsAuditExitCode, runSecretsAudit } from "../secrets/audit.js";
@@ -9,6 +10,7 @@ import { runSecretsConfigureInteractive } from "../secrets/configure.js";
 import { isSecretsApplyPlan, type SecretsApplyPlan } from "../secrets/plan.js";
 import { formatDocsLink } from "../terminal/links.js";
 import { theme } from "../terminal/theme.js";
+import { formatCliCommand } from "./command-format.js";
 import { addGatewayClientOptions, callGatewayFromCli, type GatewayRpcOpts } from "./gateway-rpc.js";
 
 type SecretsReloadOptions = GatewayRpcOpts & { json?: boolean };
@@ -38,7 +40,9 @@ function readPlanFile(pathname: string): SecretsApplyPlan {
   const raw = fs.readFileSync(pathname, "utf8");
   const parsed = JSON.parse(raw) as unknown;
   if (!isSecretsApplyPlan(parsed)) {
-    throw new Error(`Invalid secrets plan file: ${pathname}`);
+    throw new Error(
+      `Invalid secrets plan file: ${pathname}. Generate a fresh plan with ${formatCliCommand("openclaw secrets configure --plan-out <path>")}.`,
+    );
   }
   return parsed;
 }
@@ -76,7 +80,11 @@ export function registerSecretsCli(program: Command) {
       }
       defaultRuntime.log("Secrets reloaded.");
     } catch (err) {
-      defaultRuntime.error(danger(String(err)));
+      defaultRuntime.error(
+        danger(
+          `Secrets reload failed: ${formatErrorMessage(err)}. Run ${formatCliCommand("openclaw gateway status --deep")} to inspect the active gateway.`,
+        ),
+      );
       defaultRuntime.exit(1);
     }
   });
@@ -123,7 +131,11 @@ export function registerSecretsCli(program: Command) {
           defaultRuntime.exit(exitCode);
         }
       } catch (err) {
-        defaultRuntime.error(danger(String(err)));
+        defaultRuntime.error(
+          danger(
+            `Secrets audit failed: ${formatErrorMessage(err)}. Run ${formatCliCommand("openclaw doctor")} to inspect config and credential state.`,
+          ),
+        );
         defaultRuntime.exit(2);
       }
     });
@@ -232,7 +244,11 @@ export function registerSecretsCli(program: Command) {
           );
         }
       } catch (err) {
-        defaultRuntime.error(danger(String(err)));
+        defaultRuntime.error(
+          danger(
+            `Secrets configure failed: ${formatErrorMessage(err)}. Re-run ${formatCliCommand("openclaw secrets audit")} before applying changes.`,
+          ),
+        );
         defaultRuntime.exit(1);
       }
     });
@@ -275,7 +291,11 @@ export function registerSecretsCli(program: Command) {
             : "Secrets apply: no changes.",
         );
       } catch (err) {
-        defaultRuntime.error(danger(String(err)));
+        defaultRuntime.error(
+          danger(
+            `Secrets apply failed: ${formatErrorMessage(err)}. Re-run ${formatCliCommand("openclaw secrets apply --from <path> --dry-run")} to inspect the plan without writing.`,
+          ),
+        );
         defaultRuntime.exit(1);
       }
     });