diff --git a/src/infra/outbound/target-normalization.ts b/src/infra/outbound/target-normalization.ts
index 5077404466a..c4238d3a987 100644
--- a/src/infra/outbound/target-normalization.ts
+++ b/src/infra/outbound/target-normalization.ts
@@ -11,8 +11,7 @@ export function normalizeTargetForProvider(provider: string, raw?: string): stri
   }
   const providerId = normalizeChannelId(provider);
   const plugin = providerId ? getChannelPlugin(providerId) : undefined;
-  const normalized =
-    plugin?.messaging?.normalizeTarget?.(raw) ?? (raw.trim().toLowerCase() || undefined);
+  const normalized = plugin?.messaging?.normalizeTarget?.(raw) ?? (raw.trim() || undefined);
   return normalized || undefined;
 }