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docs: add release tweet style guide
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@@ -30,6 +30,8 @@ Use this skill for release and publish-time workflow. Keep ordinary development
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- When any beta or stable release is live, make a best-effort Discord
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announcement using Peter's bot token from `.profile`; do not block or roll
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back the release if the announcement fails.
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- When asked to announce on X, use `~/Projects/bird/bird` and follow the
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release tweet style below.
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## Keep release channel naming aligned
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@@ -77,6 +79,64 @@ Use this skill for release and publish-time workflow. Keep ordinary development
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- `### Changes` first
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- `### Fixes` deduped with user-facing fixes first
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## Write release tweets
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Use the OpenClaw account's existing release-post style:
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- Format: `OpenClaw YYYY.M.D 🦞` or `🦞 OpenClaw YYYY.M.D is live`, blank line,
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then 4-6 emoji-led bullets, blank line, one short punchline, then the release
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link.
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- For beta: say `OpenClaw YYYY.M.D-beta.N 🦞` or `OpenClaw YYYY.M.D beta N is
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live`; keep it clearly beta and avoid implying stable promotion.
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- Lead with user-visible capabilities, then important integrations, then
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reliability/security/install fixes. Compress "lots of fixes" into one
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readable bullet.
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- Tone: high-signal, slightly cheeky, confident, not corporate. One joke is
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enough. Avoid punching down, insulting users, or promising what was not
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verified.
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- Length: release tweets are always standard tweets under 280 characters. Trim
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to 3-4 bullets and count the final text before posting.
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- Links/media: include the GitHub release or changelog link at the end. Add a
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short docs follow-up reply only when there is a standout feature that needs
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setup instructions.
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- Hotfix/correction: be direct and accountable. State what slipped, what is
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fixed, and the new version. Keep jokes out of incident-style posts.
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Examples to adapt:
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```text
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OpenClaw 2026.4.20-beta.1 🦞
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🐳 Docker install/update smoke
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🖥️ Parallels upgrade checks
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🔧 Package verification tightened
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Beta first. Stable after the gauntlet.
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<release link>
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```
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```text
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OpenClaw 2026.4.20 🦞
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🚀 Faster install + update
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🐳 Docker + Parallels verified
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🍎 macOS signed + notarized
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🔧 Channel/plugin fixes
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Good boring release. Best kind.
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<release link>
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```
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```text
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Packaging issue in 2026.4.20-beta.1.
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2026.4.20-beta.2 fixes install/update verification. No tag rewrites; beta moves
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forward.
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Upgrade with the beta channel.
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<release link>
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```
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## Run publish-time validation
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Before tagging or publishing, run:
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